Spotlight On

Simply Perfect

Stylish staples form the foundation of the modern wardrobe. And who better to deliver these beautifully than Arket – the master of modern Scandi style.

In Partnership with Arket


Simple, functional, stripped-back and elegantly uncomplicated: such is the Scandinavian design aesthetic. It’s a look that has influenced everything from our furniture choices to our fashion favourites.

Today, Scandi style sits at the very core of contemporary dressing, and no one captures its minimalist mood as flawlessly as Swedish favourite, Arket. From chunky boots to casual tailoring, girlish maxi dresses to boyish shirts, Arket’s key pieces comprise the new daily uniform – perfect for this back-to-school/back-to-office moment as we return to our busy, pre-lockdown lives. And with sustainability driving its design, you can be confident you’re investing in fashion with a conscience.

This season sees Arket celebrating its heritage as the home of intelligent, affordable style. You’ll find the dream white shirt, the eternally cool parka, the laidback blazer and timeless cashmere knit – effortlessly wearable pieces to take you into AW20 and beyond.

Simplicity has never looked so smart; staples never felt more stylish. Time to get back to basics.

“This sleeveless knit is set to become a firm favourite for me. It looks great worn on its own right now, and will be perfect in the months ahead as a chic layering piece worn over a black T-shirt or white cotton shirt. Effortless!”

Signature: Lucinda

“My fall uniform has to be versatile, taking me from the school drop-off through a full work day of meetings. A midi dress is an easy go-to – it works just a well with a flat boot as it does with a heel. Pair with a cosy cropped cardigan, and add a quilted jacket when the cold sets in.”

Signature: Serena