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Max Power

Blame it on our passion for all things ’70s; the thirst for full-tilt femininity after months in shapeless sweats; or the fact that we can’t resist the glamour a floor-length gown affords. Whatever the reason, we’re maxing out on maxi dresses, and long may it last!

Image: Matteau


Simple Pleasures

Meet your new holiday romance. The definition of langorous luxe, this simple, sultry number will see you stylishly from hippy market to beach bar and beyond. Accessorise with supersized shades and sunkissed skin.

The All-Rounder

Whether your diary says ‘powerpoint presentation’, ‘picnic lunch’ or ‘parents evening’, you can rely on the chic work-and-play maxi to strike the perfect note of considered summer style.

Best-Dressed Guest

Glyndebourne or Ascot; country wedding or penthouse party… ‘Big-Day Dressing’ just got a whole lot easier thanks to the this season’s wealth of wearable maxis. Best of all, they still look elegant when weary feet demand the switch into flats.

Fresh Blooms

The stylish centrepiece to this season’s hard-working wardrobe, a floral maxi is your solution to summer in the city, whether you’re hot desking or hot dating (a pair of heels in your basket scores instant evening elegance).

Glamour A-Go-Go

Party dressing is an easy affair when the maxi comes into play. An exquisite floor-length number, paired with tonal accessories, delivers a stylish night to remember.