In partnership with Gucci

Fashion In Wonderland

When it comes to stylish surprises, spotting those iconic double G’s beneath the gift wrapping is a thrill like no other. Gucci designs conjure a world of wit and cool, from your new hero buy – the Jackie 1961 bag – to heels, hoodies and homewares. Time to play fashion fairy-godmother…

Photography: Johanna Nyholm

Styling: Tara Holmes

Creative Direction: Lucinda Chambers


Fashion and fantasy are intimately acquainted, and no name draws you into its sartorial wonderland as effortlessly as Gucci. Alessandro Michele’s dreamworld is a place like no other, boasting all the joy, luxury and showmanship of style at its most seductive.

And oh, how seductive it is… Topping this season’s wishlist is the Jackie 1961 bag. One of the house's most famous styles, AW20’s incarnation finds the elegant accessory reworked in multiple sizes from mini to medium, and in a rainbow of opulent hues, delivering a classic Michele mash-up of timeless polish and lustworthy cool.

But that’s just the beginning. You’ll find sneakers and socks, jewels and heels, t-shirts and trinkets galore on our Gucci gift-list – delights to enchant style-savvy teens, playful nonagenarians and all those in-between. Of course, that’s if you can bear to part with your purchases… when it comes to Gucci, you’ll want the whole wonderful world.