No wardrobe is complete without a pair of perfectly fitting jeans or a staple denim jacket. The offering of sustainable, responsible and ethical denim has never been better. When it comes to updating your collection this season, turn to the brands that are making a difference.
Image: M.i.h. Jeans
Made with discarded denim E.L.V. source, produce and make their denim in London keeping carbon footprint to a minimum. Along with working with a factory that reduces water waste all their labels are made using off cuts to ensure zero waste.
Sézane has given its denim line a sustainability make-over. Their new collection which launched earlier this year is made from 100% GOTS certified organic cotton and uses 2x less water during the production process. The collection has airs of elegance with a classic Parisian edge - sign us up.
All of Everlane’s denim is produced at Saitex, a factory that claims to be the cleanest denim factory in the world. 98% of it’ s water is recycled and 85% of their jeans are air-dried, drastically reducing the astonishing amount of electricity that drying denim guzzles up. Wear with their recycled cashmere jumpers.
The LA cult brand is cutting no corners when it comes to sustainability and has been carbon neutral since 2015. All their denim has been eco-friendly for the past 3 years saving over 1000 gallons of water compared to your average pair of jeans. On top of that they are made using deadstock or sustainable fabrics.
No longer do you have to panic about never finding the vintage Levi’s that dreams are made of… Re/Done focuses on repurposing vintage Levi’s jeans. Entirely produced in Los Angeles, Re/Done uses water conserving methods and is free of harsh chemicals. Each pair has a journey and story of its own making it even more appealing. Vintage vibes with a modern fit.
Stella McCartney is well known for her advocacy to use environmentally friendly materials. Although her current denim line is made from entirely organic cotton she doesn’t deny that it still uses tonnes of water to produce. In an effort to combat this, the designer is teaming up with Italian denim brand Candiani to produce a biodegradable stretch denim line. The Collection will use plat-based yarns and use entirely natural dyes. It will be available to buy mid 2020 so keep your eyes peeled.
Mother of Pearl
Sustainability runs deep at Mother of Pearl. Their Creative Director, Amy Powney has made it her mission to create a luxury fashion brand that puts the planet first without compromising on creativity. They use natural fibres, ensure a low water consumption and have a completely traceable production process. A favourite among fashion industry insiders, Mother of Pearl is definitely one to watch.