The Ultimate Utility Wardrobe

Pure Genius

Functional, utilitarian, pared-back: these watchwords of contemporary style could easily be summed up in a single brand: Uniqlo. Adored by stylists for its rigorous aesthetic, Uniqlo has always prioritised quality and simplicity over transient trends. It looks like the rest of the world has caught up…

“Uniqlo has always been ahead of the game. It’s been pioneering earth-friendly practices for over 20 years, has invested hi-tech materials with its innovative HeatTech collections, and lead the field in creative collaboration, working with designers, artists and streetwear brands, from Jill Sander to JW Anderson, BAPE to Obey, and KAWS to the Keith Haring estate. Ultimately, though, it’s the brand’s under-the-radar, minimalist staples that define Uniqlo – somehow timeless yet utterly of the moment, they are a constant in my wardrobe.”